MEGA

About Ralph Richter

THE DESERT GLOW In no other culture in the world have art and commerce grown so inseparable as in the US. Like lighthouses in the night, billboards of the most adventurous shapes and colors draw people into hotels, restaurants, and casinos along the lonely highways and glittering strips of Las Vegas, Reno, and Atlantic City. In the Neon Boneyard of Las Vegas’s Neon Museum, the ever-young history of America’s exalted advertisement and pop culture spreads out across 3 acres. Under the glistening sun of the Nevada desert, the disused, sometimes gigantic signs and advertisement “sculptures” have become discolored. They originate from the legendary game halls such as the Gold… Read more